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Many organizations have completed Electronic Health Record (EHR) implementations only to find that the EHR was not the best tool for engaging with patients. Though they’re a great way to house collective information, EHRs do not connect directly to phone systems or marketing applications.

Of course, you don’t have to abandon EHRs to find the next best thing. But you can complement them with a customer relationship management (CRM) solution designed to elevate patient engagement. The two serve different but complementary purposes that, when combined, make for an exceptional team. There’s a common misconception that it’s EHR vs. CRM, but there are good reasons to consider EHR and CRM as a connected solution.